Most tennis players make strategy much more complicated than it should be! Fact of the matter is the most effective, winning strategies are usually extremely simple.
Rather than trying to be “sneaky” or unpredictable picking out just one or two patterns that you know are effective and then hammering on them over and over is the way to go.
Most of your opponents won’t even have anything to counter your repeated attacks with, but if they do you’re just one adjustment away from making life difficult for them all over again.
Bottom line: keep it simple and “go to the well”!
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