Serbian tennis beauty, Ana Ivanovic, will be wearing adidas products for a long, long time after extending her agreement with German sportswear brand Adidas AG for the remainder of her tennis career and beyond..
The twenty-two year old former Roland Garros champion has also relaunched her personal website which, according to web traffic monitor Alexa, is the most-visited official website of any sportswoman. Her website has been updated with a brand new look, feel and plenty of additional content.
According to Ivanovic’s new deal with adidas, she will wear “three-strip” products for the entirety of her career and will become an ambassador for the brand upon retirement from competitive tennis. In doing so, Ivanovic is believed to have become the youngest ever athlete- male or female – to sign an agreement of this length.
âIâm very proud to wear adidas for the rest of my career. Adidas has helped me immensely over the last few years by providing me with great products and unique services off the court including the adidas Player Development Program. Therefore, this long-term contract extension means a lot to me and was a logical decision,â Ivanovic commented. âI feel thrilled to be a member of the adidas family and I am very much looking forward to working with adidas on many projects in the future.â
âAna Ivanovicâs spirit on and off the court is consistent with what womenâs tennis stands for and is without any doubt a great ambassador for adidas. Ana has been part of our womenâs training marketing activities from day one and we are delighted to continue our successful partnership in the future,â said Jocelyn Robiot, adidasâ VP Global Sports Marketing.
âAna is very loved in Asia,â Dan Holzmann, the president of Anaâs management company, said in an interview.
Holzmann and Ivanovic are planning to buy or develop real estate in Serbia using Ivanovicâs name and relationships, he added.
Ivanovic also has sponsorships with Yonex Co., Rolex, Verano Motors, Technogym and Juice Plus, Holzmannâs food- nutrition company. She has made more than $7 million in prize money in her career.
